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UK fashion case study
SAHREEL: SAR 5,392 Sales · 70 Orders
A new UK fashion case study launch with zero existing customer base.
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The Challenge
SAHREEL was a new fashion brand launching with:
- Zero existing customer base — no brand awareness
- No prior sales — starting from scratch
- Limited budget for traditional marketing
- Need to build brand credibility quickly
The Strategy
Our approach focused on rapid brand building and customer acquisition:
- TikTok-First Strategy: Leveraged viral content to build brand awareness
- Shopify Launch: Optimized store design and mobile experience
- Influencer Collaboration: Partnered with micro-influencers for authentic promotion
- Data-Driven Targeting: Used analytics to identify and scale winning audiences
The Execution
We executed a comprehensive launch strategy over 30 days:
Week 1: Pre-Launch
Store setup, brand identity, creative development, and influencer outreach.
Week 2: Launch
Store launch, TikTok campaign activation, and influencer content deployment.
Week 3: Scale
Scaling winning creative, expanding audience targeting, and retargeting.
Week 4: Optimize
Refining strategy based on data, building community engagement.
The Results
Within 30 days of launch, SAHREEL achieved impressive results:
SAR 5,392
Total Sales
70
Total Orders
1,659
Sessions
1.3K%
Sessions Growth
*Results achieved through a combination of Shopify launch and TikTok Ads strategy.
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